![]() In November 2021, Wingstop CEO Charlie Morrison told analysts that the chain had raised prices 10% for the year, compared with a usual 1% or 2% annual increase, to maintain margins. “We did this to protect the profitability of our brand partners,” noted Carona. It hasn’t affected its growth or expansion, she added. Our product is we specialize in chicken wings that’s what we do.” Its off-premise sales revolved around carry out and delivery, mostly through its partnership with DoorDash, though it partners with other third-party services where DoorDash isn’t available.Ĭarona said it keeps its menu streamlined, which contributes to its success. She noted that about 95% of its revenue derives from chicken wings, fries and beverages. “The food is cooked to order, and comes with 11 bold flavors,” she said. Its most popular flavors are lemon pepper, original hot and hickory smoked BBQ.Īsked what a consumer could order at Wingstop who wanted to eat a healthier meal, Carona replied, “It’s an indulgent occasion. It has been able to expand at a steady pace because “it was well-positioned for growth. When the pandemic hit, our off-premises sales were 80%. We closed our dining rooms and off premises sales went to 100%,” explained Carona. For example, it launched Thighstop, a brand extension through carryout and delivery, to introduce juicy chicken thighs to its menu, she cited. ![]() ![]() Moreover, Carona said that Wingstop has been using more parts of the chicken to offset chicken wing pricing spikes.
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